Pardot Life Hacks

Casey Cheshire on The Marketing Champion Spotlight Series l Favorite Pardot Life Hacks - Pardot Life Hacks

June 30, 2020

Salesforce 2020 Marketing Champion, Marketing Automation Strategist, Speaker, Mentor, Podcast Host, Author of Marketing Automation Unleashed, and the Founder & CMO of Cheshire Impact, Casey Cheshire, shares his favorite Pardot Life Hack and it is all about suppression lists.

Tune in as you hear Casey’s #PardotLifeHack for how to avoid forgetting to add all of your suppression lists, the next time you send an email in Pardot.

 

Takeaways

  • The list of people that you do not send your email to, is just as important as the people that you do send the email to.
  • Marketers are busy, and if they forget to add all of their suppression lists to a particular email, then the wrong people could be receiving the wrong message at the wrong time.

 

#PardotLifeHack

  • Create a Pardot global suppression list to only have one suppression list to add to your next email, ensuring that the right people are receiving the message that is intended for them.

 

Useful Links

 

Social

  • #MarketingChampions
  • #PardotLifeHackers
  • #TrailblazerTalk
  • #Pardot
  • #Salesforce
  • #Ohana
  • #Martech

 

Ways to Tune In 

Play this podcast on Podbean App