Casey Cheshire on The Marketing Champion Spotlight Series l Favorite Pardot Life Hacks - Pardot Life Hacks
Salesforce 2020 Marketing Champion, Marketing Automation Strategist, Speaker, Mentor, Podcast Host, Author of Marketing Automation Unleashed, and the Founder & CMO of Cheshire Impact, Casey Cheshire, shares his favorite Pardot Life Hack and it is all about suppression lists.
Tune in as you hear Casey’s #PardotLifeHack for how to avoid forgetting to add all of your suppression lists, the next time you send an email in Pardot.
- The list of people that you do not send your email to, is just as important as the people that you do send the email to.
- Marketers are busy, and if they forget to add all of their suppression lists to a particular email, then the wrong people could be receiving the wrong message at the wrong time.
- Create a Pardot global suppression list to only have one suppression list to add to your next email, ensuring that the right people are receiving the message that is intended for them.
- LinkedIn: https://www.linkedin.com/in/caseycheshire/
- Twitter: https://twitter.com/CaseyChesh
- Cheshire Impact: http://cheshireimpact.com/
- The Hard Corps Marketing Show Podcast: https://www.hardcorpsmarketing.com/
- Marketing Automation Unleashed: https://go.cheshireimpact.com/book
Ways to Tune In
- iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
- Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
- Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
- iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
- Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
- YouTube - https://youtu.be/Us6rr_pwD1s